Thursday, July 16, 2009

A Tiny Case Study: How the SoMe Club PDX could use SoMe in a better fashion

So my experience buying a ticket for the SoMeClubPDX event on July prompted me to write my first post to this blog in almost 4 years. As the name of this blog posits, who has time to blog?

Here are just a few friendly notes for Social Media Club PDX and/or eventbrite.


I just booked a ticket for the @jowyang event at @webtrends. I clicked on the handy auto-tweet feature (very handy) and it filled in a tweet on my web-based twitter page. So far so cool. Here's what the auto-tweet feature wrote for me:

I'm attending Social Media Club Summer Social with Jeremiah Owyang and ISF at Web... -- smcpdx072209.eventbrite.com/?ref=twittershare

Here are the friendly pointers:

1. The tweet was so long, it truncated WebTrends' name
2. It was long because it used a full URL for the event instead of a "bit.ly" or other shortened URL
3. It didn't use the mentioned participants' twitter handles, i.e. @webtrends

I'm not sure who created the text for the tweet, but if SoMeClubPDX is about consistency in branding, using the tools properly, and SoMe in general, shouldn't they be setting a better standard?

If I had let that tweet go, my tweeps wouldn't have instantly know it was at Webtrends, for instance. And it's just crazy not to use the handles in the tweet.

Just sayin'!!

Love you guys, see you Wednesday.

Rob